Types of Information Collected
Traffic Data Collected. We automatically track and collect the following categories of information when you visit our Site: (1) IP addresses; (2) domain names; (3) domain servers; (4) access times; (5) types of computers accessing the Site; and (6) types of web browsers used to access the Site (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is necessary to administer the Site and the Service, analyze trends, balance web traffic, evaluate users’ electronic browsing in the aggregate, and gather broad demographic information for aggregate use. We may also use “cookies,” small files stored on a computer’s hard drive, to customize content specific to your interests and to store your password so you do not have to re-enter it each time you visit the Site or utilize the Service. Cookies are uniquely assigned to your computer, and can be read by a web server in the domain that issued the cookie to your computer. Using cookies can enhance your experience of the Site and the Service. However, you have the ability to accept or decline cookies. If you choose to decline cookies, you may not be able to fully utilize the interactive features of the Site and the Service.
Personal Information Collected. In order for you to access certain Services, including, but not limited to, creating a user profile, logging into a customer account, purchasing products, or posting comments on the Site, we may require you to provide us with certain personally identifiable information (“Personal Information”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, and e-mail address); (2) Financial Data (such as your account or credit card number); and (3) Demographic Data (such as your zip code, age, and occupation).
Uses of Information Collected
Company Use of Information. We may use your Personal Information to operate, maintain, and provide to you the features and functionality of the Site and the Service. We do not use your e-mail address or other Personal Information to send commercial or marketing messages without your consent, except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. We may, however, use your e-mail address without further consent for non-marketing or administrative purposes (such as notifying you of major Site changes or for customer service purposes).
We use both your Personal Information and certain Traffic Data to improve the quality and design of the Site and the Service and to create new features, promotions, functionality, and services by storing, tracking, and analyzing user preferences and trends. We will not read your outgoing or incoming e-mail, video mail, private chat, or instant messages, but we or our affiliated entities do store e-mail and video mail on our computer systems for a period of time. We or our affiliated entities use tools to help prevent and block “spam” e-mail, viruses, spyware, and other harmful or unwanted communications and programs. These tools may automatically scan your e-mail, video mail, instant messages, file attachments, and other files and communications in order to help us protect you, the Site, and the Service against these harmful or unwanted communications and programs. However, these tools do not collect or disclose personally identifiable information about you.
Sharing of Personal Information
Except for our affiliated entities, we do not share your Personal Information with third-party companies for their commercial or marketing use without your consent or as part of a specific program or feature for which you will have the ability to opt-in or opt-out.
Any personally identifiable information you provide in forums, chat areas, instant messages, bulletin boards, or any other publicly accessible service or website may be read, collected, and used by others with access to those services or websites. We are not responsible for any personally identifiable information you choose to submit through these services or websites.
User Choice Regarding Collection of Personal Information. You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Site and the Service; however you will not be able to access and use those portions of the Site and the Service that require your Personal Information, such as purchasing products.
Contacting Us and Policy Updates